ChatGPT, Copilot, Gemini, Mistral, Claude: which AI assistant for your business?
Updated on 10 November 2026: this article is now a summary. The full guide, with prices, uses and what happens to your data, is here: Which AI for which task? The SME guide.
There is no "best AI", only the right one for your context
The major assistants are often on a par for everyday tasks. For an SME, the choice comes down to three criteria: integration with your tools, the contractual framework around your data and the price per user.
| Assistant | Ideal if… | Watch out for |
|---|---|---|
| Copilot | You are on Microsoft 365 | Clean up file access rights first |
| ChatGPT | You want a versatile tool | Require the Business plan, not personal accounts |
| Gemini | You are on Google Workspace | Same remark as Copilot |
| Mistral (Vibe, formerly Le Chat) | You prefer a European vendor | Training on by default on personal plans |
| Claude | Lots of writing and analysis | Less integrated with office software |
| Local AI | Highly sensitive data | Suitable hardware required |
Further reading
- Which AI for which task? The SME guide: a task-by-task table, November 2026 prices, beginner, freelancer and SME profiles.
- Microsoft 365 Copilot: is it worth the price for a small business?
- An AI installed at your premises, without the cloud
Need a neutral opinion?
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